Intent & Buying Signals
Intent data and buying signals turn guesswork into timing. When a prospect visits competitor pricing pages, hires for a new role, or raises a funding round, those actions are signals your revenue team can act on — if you have the right data and the discipline to separate genuine interest from noise.
Buying signalsObservable actions that indicate a company or contact is actively researching a purchase.Intent dataBehavioral data that reveals which accounts are researching a category or product.Attending signalsData that a person or company has registered for, or attended, a specific event.Trigger eventsMajor company changes that create a window for sales outreach.Engagement scoringA numerical score representing a contact or account's level of interaction with your brand.Surging accountsAccounts showing a sudden increase in engagement or intent signals.First-party vs third-party intentThe distinction between intent data collected from your own channels vs aggregated from external sources.Hiring triggersNew job postings or hires that signal organizational priorities and budget shifts.Funding announcementsPublic news of a company raising capital, often a strong signal of growth-stage budget availability.