Use cases
Every GTM team, one attendee dataset
Conference data gets bought once and then fought over—sales wants mobile numbers, marketing wants segments, partnerships wants overlap. The same enriched attendee list runs all four workflows. These playbooks show how each team uses it across pre-event, on-site, and post-show.
Pick your team's playbook
Four teams, four workflows. Each playbook maps the data inputs that team relies on and the steps that turn an attendee list into meetings, segments, partners, or floor coverage.
- SalesSales prospecting from conference attendee dataTurn an attendee list into pre-event meetings, on-site routing, and post-show follow-up that actually books pipeline.Read the sales playbook →
- Event MarketingEvent audience insights and segmentationSee who is really in the room, segment the audience, and tie attendance back to marketing-sourced pipeline.Read the event marketing playbook →
- PartnershipsPartnership prospecting and attendee-overlap analysisFind partner prospects, run attendee-overlap analysis across events, and map an ecosystem before you arrive.Read the partnerships playbook →
- Field OperationsField operations and on-site sales routingRoute reps to the right accounts on the floor with real-time attending signals and a coverage plan that holds up.Read the field operations playbook →