Use case · Sales
Book your meetings before you pack your bag.
Most teams prospect a conference after it happens. By then the attendees are home, the momentum is gone, and your reps are fighting every other follow-up in the inbox. We hand you the attendee list weeks ahead—companies, decision-makers, mobile numbers—so outbound starts before the badge scans do.
The data your sales team actually uses
Not a generic contact dump. These are the fields that move this team, and why each one earns its place in the workflow.
Attending signals
Who is actually going, refreshed through the event window. Stop guessing from registration counts that quietly include no-shows.
Job title & seniority
Filter to the VPs, directors, and buyers who can sign. A roster of 3,000 shrinks to the 400 your reps should care about.
Work email
For pre-event sequences and post-show follow-up. Verified addresses, not pattern-guessed prefixes that hard-bounce.
Mobile & direct dial
The number reps actually reach people on during show week. Desk phones go unanswered at conferences.
Company headcount & growth
Tell the 12-person startup from the 4,000-person enterprise before you spend a minute ranking accounts.
Tech stack
Know whether an account already runs a competitor before the first touch. It changes the whole opening line.
A sales playbook across the event window
Three phases, opinionated steps. This is how teams run it when the attendee data lands before the show—not after.
- 01
Build the target list
Pull the attendee universe, filter to your ICP by title, headcount, and industry, and rank accounts by fit. You should be looking at a few hundred names, not the full roster.
- 02
Enrich before you sequence
Add work email and mobile so every rep has a complete record in the CRM. Sequences without a mobile number die on show week.
- 03
Open pre-event outreach
Start two to three weeks out. Name the event, propose a specific time to meet, and book before travel. The reps who book pre-show win the best meetings.
- 01
Route reps to priority accounts
Hand each rep their top accounts with a one-line brief. They walk the floor with a plan, not a hope.
- 02
Run real-time check-in alerts
When a priority attendee arrives, the account owner gets a ping. That is how a hallway handshake turns into a meeting.
- 03
Keep the brief ready
Firmographics, the attendee's role, and the open thread from pre-event outreach. Reps look prepared because they are.
- 01
Follow up inside 48 hours
Reply rates collapse after two days. Send the specific follow-up while the conversation is still warm.
- 02
Log every interaction
Push the meeting, the notes, and the next step into the CRM the same day. Pipeline hygiene is what turns a conference into a number.
- 03
Measure what booked
Trace meetings back to the attendee list. You learn which events earned their budget and which ones didn't.
What changes when the list is real
66% reply rate
On outreach that names the event and the attendee's specific context. Generic cold email at a comparable volume rarely comes close.
52% booking rate
For qualified replies converted to scheduled meetings—well ahead of what paid social and nurture paths deliver.
Weeks of head start
Sequences run before the show, so reps arrive with calendars already filling instead of starting from zero on day one.
Cleaner pipeline
Every meeting traced to an attendee and an account. Forecast conversations get easier when the source isn't a mystery.
Push the list straight into your CRM
The enriched attendee list lands in Salesforce or HubSpot as accounts and contacts—routed to the right owners, tagged by event. Your reps open the CRM on Monday and the conference is already working.
FAQ
Questions teams ask before the show
Usually two to four weeks out, refreshed through the event window. That's enough runway to run a real pre-event sequence instead of a scramble.