Seniority tier
Firmographics & Data Enrichment- Definition
- Seniority tier is a standardized classification of a contact's job level: C-suite, VP, director, manager, individual contributor, or entry-level. Tiers let teams filter and route contacts by decision-making authority without parsing unstructured job titles, where 'Head of Sales' and 'VP of Sales' could mean the same thing or different things at different companies. A good seniority-tier model handles the variance in title conventions across company sizes and industries.
Why it matters
Job titles are inconsistent — 'Head of RevOps' at a startup equals 'Senior Manager, Revenue Operations' at an enterprise. Seniority tiers normalize these differences so routing rules, scoring models, and personalization logic fire consistently. Without tiers, your routing engine treats 'Chief Revenue Officer' and 'Revenue Operations Coordinator' equally because neither title has a built-in seniority score.
Example
A RevOps team applying seniority tiers to a conference list finds that 15% of attendees are VP+, 25% are director-level, and 60% are manager or IC. They route the VP+ list to the enterprise sales team with personalized outreach and send a broader campaign to the manager tier.
How Impossible Data helps
Every Impossible Data contact record includes a seniority-tier field so you can segment by decision-making level from the first export.